Hi, I'm Alli.
My video games career began at the forefront of a fundamental shift in our industry. At CCP Games, we weren't just building EVE Online; we were among the very first to publish a massive online game directly to players. We tore down the wall between developer and community, fostering a living digital society where player-driven sagas of corporate espionage and epic fleet battles became legendary. That experience of building within a direct player feedback loop has been the cornerstone of my work ever since.
That's what brought me to Riot Games. At a time when only a handful of studios truly operated this way, Riot had player-centricity at its very core. They brought me in to help scale League of Legends because of that shared DNA: my experience from CCP in building a direct-to-player relationship, combined with a deep focus on how to organize and scale creative teams to meet that promise. At Riot, I architected and helped build the operational structures that encoded our player-first mindset into the company itself, turning a core belief into the engine of our development culture.
Today, at Makers Fund, this is the perspective I bring to the founders I partner with. A creative spark is where every great studio begins, but the ones that endure are those that build a deep, sustainable connection with their audience. My passion is helping founders move beyond a great idea to build a resilient, player-focused company that can also thrive as a business.
I've seen firsthand how culture, communication, and operational excellence are the foundation for both an incredible player experience and long-term commercial success. My role is to be a steadfast ally to founders, helping them shepherd that initial creative magic into a thriving business, navigating the complexities of scale while keeping their unique vision intact.
If you're a founder who is obsessed with your players and committed to building an exceptional company to serve them, then we're chasing the same thing. Let's talk.
Contact
I'm always interested in connecting with fellow game industry professionals, founders, and others passionate about interactive entertainment. Feel free to reach out to me at alli@aottarsson.com.